Atelic AI names Martin Di Sisto global VP of sales for energy push

Atelic AI hired Martin Di Sisto as global VP of sales to lead commercial expansion in oil and gas and the wider energy division. The move comes as the Dubai-based industrial AI company expands its advisory board and seeks to turn AI adoption in energy and manufacturing into measurable business value.

Why it matters: - Atelic AI is trying to deepen its position in energy AI by adding a sales leader with direct experience in energy and enterprise technology. - The hire is aimed at scaling commercial adoption of agentic AI in oil and gas, where operators are under pressure to improve execution, efficiency, and return on investment. - The move also signals that Atelic AI is shifting from product development to broader regional and global expansion.

What happened: - Atelic AI hired Martin Di Sisto as global VP of sales to lead its Energy division. - Di Sisto will oversee commercial strategy and sales execution for Atelic AI. - His remit includes scaling the global sales engine, building relationships with C-suite and operational leaders, and translating AI capabilities into business value. - The company is headquartered in Dubai and has offices in the Netherlands.

The details: - Atelic AI describes itself as an AI-native company serving the energy sector and other asset-intensive industries. - The company’s flagship product suite, Atelic Core Studio, includes specialized agents for different industries, including a solution tailored for energy. - Atelic AI says its systems are designed to move organizations from passive monitoring to autonomous execution. - Ben Owen, Atelic AI’s CEO and founder, said Di Sisto’s background supporting energy customers fits the company’s mission to scale AI systems into oil and gas. - Di Sisto said he spent nearly his entire career at the intersection of energy and technology, including roles with Schlumberger, Halliburton, and AWS. - Di Sisto said the combination of deep energy knowledge and AI-native solutions is now converging. - Atelic AI also recently expanded its advisory board with technologists including Dr. Oskar Mencer and Dr. Amr Awadallah. - The company says it has a high-velocity pipeline and growing demand in energy and manufacturing. - The company’s website is More information. - Atelic AI’s LinkedIn page is the company’s LinkedIn page.

Between the lines: - The hire suggests Atelic AI wants more experienced commercial leadership as it tries to convert technical credibility into revenue. - Bringing in an executive with Schlumberger, Halliburton, and AWS experience may help Atelic AI speak both the language of oilfield operations and cloud software buyers. - The advisory board expansion and sales hire point to a company preparing for broader market penetration rather than a narrow product launch.

What's next: - Di Sisto will lead efforts to grow Atelic AI’s sales presence in energy and expand strategic relationships. - Atelic AI is positioning itself to capture more demand from oil and gas and manufacturing customers as it pushes toward autonomous, ROI-driven enterprise operations. - The company is likely to use its sales leadership and advisory network to support regional and global expansion.